Changing Face of Retail

Thank you @gjardimr for drawing attention to this via your blog. A good. well produced account of the changing face of retail.  How user views and content is altering what and why people buy.  Most consumers trust other consumers views of a product above critics or reviews.  Smart Companies gather this data when developing or enhancing new products.  88% of comments posted are positive. And posters like to have their views endorsed.  Conclusion:  social networking impacts hugely on retail!