Thanks Stephen Downes for drawing my attention to this fascinating post by Dan Ackerman Greenberg. Ever wondered how anyone manages to get hundreds of thousands, even millions of views on YouTube when there are up to 60,000 videos posted on YouTube a day? Well you would not be amazed to learn that it rarely happens by chance. Not now. Skillful and concerted work is required over a short period to get a video into the daily Top 20 Most Viewed Section and, even then, you need to encourage that click from the 80 million watched videos every day. And Dan explains exactly how it is done.
My favourite viral marketed video on YouTube at the moment is the Sony Bravia ad. When is an ad not an ad?