Thank you @gjardimr for drawing attention to this via your blog. A good. well produced account of the changing face of retail. How user views and content is altering what and why people buy. Most consumers trust other consumers views of a product above critics or reviews. Smart Companies gather this data when developing or enhancing new products. 88% of comments posted are positive. And posters like to have their views endorsed. Conclusion: social networking impacts hugely on retail!