Networking: So Obvious?

I always advise people to a refresh their networks. 'Time to get networking' I nod sagely, and everyone agrees.  'Yes you are right I have been neglecting that of late'.  'Must get stuck in'. 'Great advice'. 

I know that it has taken me a while but I started to think about what that statement actually ment, and if I had a clue what networking should be, or whether I was slipping into cliche?

Is networking saying hi to people you have ignored for months?  Or, maybe, working your way through a mountain of business cards in order to select a few to write to people:  'I met you at such and such a conference..'. Or go early to a seminar and mingle.  Is any of that networking? Does it work? What is the point? 

 My ten conclusions:

 1. A network is not a one to one connection.  It is about being part of some kind of group.  It is the power of the collective that makes a difference.

 2. Sometimes announcing I am here, I am full of beans ....is a worthwhile message. You slip into the consciousness of your community.

 3. Joining a group (even an online group such as LinkedIn) is potentially useful. 

 4. If you catch up with a people you have not contacted for a while, then don't start with 'can I pick your brains?' and don't ask for something in the first two minutes. Otherwise this will be your last catch-up.

 5. Read stuff. A great article can work better for you  than 50 spurious emails to people you hardly know.

 6. Comment, have views. Be a player. 

 7. Ask for advice  in the most appropriate places. People like being asked. Usually.

 8. Think about your groups and contacts.  There are more out there than you think.

 9. Be happy and positive.  No one wants a moan who feels sorry for him or herself.

 10. This is not a quick fix for the next few days.  You are starting on a journey.  See it as a one year term investment:  it might go up and down from day to day, but the trend should be up, and you will be in a better place after one year. If you give up after a week you will have expended energy for nil return.

 So networking is important.  But it is worth trying to work out first what that means to you personally and what you want to achieve.

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